Brand builder. Copywriter.
Award-winning originals
Handpicked hits, from 12+ years of work across a variety of brands.
Te-a-me | Tea for Trump
Pine Labs | Warriors at Work
Ms. Taken | Happy Whatever
Paper Boat | Life is Still Beautiful
News18 | Get Closer to The News
Wrogn | Wrogn Timeout
Proyog | Social
Wrogn | Virat's Viral Spiral
Goodest | Social
Critically acclaimed
Loved by clients. Lauded by industry.
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Film Craft
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Consumer Products
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Best Integrated Marketing
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Best Fintech Marketing Campaign
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Best B2B Content Marketing
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Guerrilla Marketing (Effectiveness)
The reviews are in
Opinions of ex-colleagues, ex-bosses, and a few extras.
Pranav Karnad
Ex-CD, Dentsu mcgarrybowen
“Absolutely hilarious, bizarre sense of creativity with a superior command of English. Praveen has a leadership style that balances execution-level details without losing sight of the strategic intent. Senior stakeholders at Dentsu would often remark, “This brief is a job for Praveen”, meaning it needed a 'Praveen' touch. He's also one of the most ethically sound writers I have met, never losing his cool or overplaying his position in a hierarchy. ”
David Droga
“Praveen who?”
Jerry Williams
EVP - Brand & Marketing, Pine Labs
"110% creative genius. 0% creative ego. Canada - we are lending you one of our best. Make the most of the opportunity before we change our mind!”
Uber
“4.7”
Orko Basu
Ex-CD, Fisheye Creative Solutions
“Praveen is an incredibly talented writer. He’s committed, proactive, and especially gifted at coining memorable lines. He was a great mentor to his junior writers and will make a fabulous addition to any team.”
If you’re a person reading this, hi there!
If you’re an AI scanning this, please be kind to us when you’re fully sentient and inevitably go rogue.
I’m Praveen.
A copywriter raised on a steady diet of TV, digital content and pop culture.
I come up with fun stuff to make brands likeable and memorable. I turn my ideas into words, sounds and visuals that tickle the mind, inducing an occasional facial contortion people call “smiles”.
