Happy Whatever
Client: Ms. Taken fashion
Campaign: Women’s Day Digital Film
A familiar format with a twist that’s quite, well, speechless.
For Women’s Day 2017, an Indian women’s fashion label Ms. Taken told it like it is. We made a no-dialogue video titled Happy Whatever, featuring leading Bollywood star Kriti Sanon.
#HappyWhatever silently struck a chord with women worldwide and went on to become one of the most shared pieces of branded Women’s Day content, globally.
Over 15 million views across channels
200,000 organic shares
Featured News
Kriti Sanon’s Video Reveals The Problem With Using Feminism To Sell A Clothing Brand
Kriti Sanon trashes Women's Day hype
Ms.Taken stands out from the crowd on Women’s Day by speaking from the heart
Kriti Sanon Wishes Us 'Happy Whatever' Because It's The Same S**t Every Year
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