Warriors at Work
Client: Pine Labs
Campaign: Integrated Digital film + Activation
When COVID struck globally and shut India down, a brave few stepped up.
We created a brand film thanking those who kept India open while we stayed home with our doors closed.
Along with this Clio-winning film, we ran a digital activation leg - via a website where one could customize the opening frame of our film and send it as a dedication to anyone it reminded them of.
Winner - Clio Bronze (Film Craft)
CMO Asia - Best Fintech Marketing Campaign
IAMAI - Best B2B Content Campaign (Gold)
Campaign Asia - Best Integrated Marketing (Silver)
Over 1.5 million views
144,000+ shares
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