Get Closer to The News
Client: News18
Campaign: TV + Digital Brand film
Coverage that takes you so close to the elections, you'll be fighting for a seat.
It was election time, in the world’s largest democracy. A leading TV news network wanted to get the word out that they’re all set to cover it closer than any competition.
We helped them with a series of ad films that drove the message home quite literally.
The result?
A massive spike in viewership (online and offline) on the day of the election results - over 562 million users.
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