Wrogn Timeout
Client: Wrong breakaway youth fashion
Campaign: TV + Digital Brand film
How nuts does a brand have to be to buy spots for India’s Super Bowl, only to give the airtime back to the viewers?
Global cricketing icon Virat Kohli, promoted his breakaway youth fashion label Wrogn (pronounced “wrong”) by securing prized airtime spots at the IPL (think of it as India’s Superbowl, only with three times the viewership).
A Wrogn TV spot should be a bit wrong too, right? So while every other typical mid-game spot held viewers hostage to the couch, Wrogn's ad breaks were actual breaks for the viewer too.
Back to Work
Te-a-me | Tea for Trump
Pine Labs | Warriors at Work
Ms. Taken | Happy Whatever
Paper Boat | Life is Still Beautiful
News18 | Get Closer to The News
Proyog | Social
Wrogn | Virat's Viral Spiral
Goodest | Social